Lifting Up Underserved Entrepreneurs Across New Jersey
We're on a mission to create a more inclusive economy by providing interest-free microloans to aspiring entrepreneurs with limited access to capital. Whether you're launching a new idea or growing a small business, the New Jersey Roots Fund is here to help you rise, thrive, and give back to your community.
New Jersey Roots Fund is a 501(c)(3) nonprofit organization. All donations are tax-deductible.
New Jersey Roots Fund is a 501(c)(3) nonprofit organization. All donations are tax-deductible.
✦ Success Stories
Real Stories, Real Impact
At New Jersey Roots Fund, we are proud of the entrepreneurs who have taken the leap to pursue their dreams. These inspiring individuals, supported by our interest-free microloans, are building businesses that not only create jobs but also strengthen their communities. Below are a few examples of how we’ve made a difference
Maria – Newark, NJ
Loan Amount: $1,000
Launched an organic soap brand using a microloan. Now sells in local shops and employs two people from her neighborhood.
Jay – Camden, NJ
Loan Amount: $750
Opened a repair shop with Roots Fund support. Purchased tools and created two jobs for local skilled workers in his area.
Lena – Paterson, NJ
Loan Amount: $500
Started a cozy café in Paterson. Offers great food, employs local youth, and brings people together through good coffee and conversation.
✦ Loan
Entrepreneurs Looking for Support
✦ LEND AND ReCeive Money Back
Entrepreneurs Looking for Support
Shamarr Russell-Paterson NJ
Seeking $1,000
My name is Shamarr, a driven and innovative entrepreneur and founder of The Branding Company LLC and TBC Manufacturing, a rising apparel manufacturer in the tri-state area. I’m seeking funding to help scale production and launch key promotional campaigns that will increase visibility.
Geoffrey Thomas-Trenton NJ
Seeking $1,000
My name is Geoffrey Thomas, creator and host of The World Takes Podcast in Trenton, NJ. I'm seeking $1,000 to cover rent for my podcast studio after unexpected expenses for my daughter’s braces, which I prioritized for her well-being. The podcast highlights local artists and entrepreneurs doing positive work in order to uplift Trenton and share its stories with the world.
Ultimately, I aim to grow the podcast into a widely recognized platform that becomes a major source of income and continues to shine a light on the incredible people and talents within our city.
✦ Why We’re Different
Why Choose New Jersey Roots Fund?
At New Jersey Roots Fund, we understand the struggles that come with starting a business especially when access to funding is limited. That's why we’ve created a unique, community backed model that puts people first. We're not just offering financial assistance; we're investing in your potential. Our mission is to empower hardworking individuals with the tools, funding, and support they need to create lasting change for themselves and their communities. Whether you’re just starting out or trying to scale your small business, we’re here to walk the journey with you every step of the way.
No credit score or collateral required
Fast, simple application process
Real people. Real support.
Interest-Free Microloans
No interest. No hidden fees. Just honest funding that helps you grow without the weight of debt.
Community-Powered Crowdfunding
Our platform connects your idea with people who believe in your dream and want to support it.
Ongoing Support & Mentorship
We offer more than money, mentorship, guidance, and tools to help you grow beyond the loan.
✦ Simple. Transparent. Empowering.
How It Works
Getting started with New Jersey Roots Fund is quick and easy. We’ve designed a simple 3-step process to help aspiring entrepreneurs like you turn business dreams into reality without interest, stress, or red tape.
Step 1
Apply for a Loan
Fill out a short online application and tell us about your business idea, goals, and funding needs.
Step 2
Get Community-Funded
If approved, your campaign goes live on our platform for supporters and community lenders to crowdfund your interest-free loan.
Step 3
Launch and Grow
Receive your funds, launch your business, and access mentorship and tools to help you succeed for the long run.